Back At You for Brokerages: What a T3 Sixty Study Found

T3 Sixty — the real estate industry's research and advisory firm — interviewed ten Back At You brokerage clients, from boutique offices to companies of roughly 700+ agents, in a study conducted for Back At You. The findings below are drawn from those interviews; quotes are verbatim from the transcripts.

The numbers brokerages reported

93%
agent adoption at one interviewed brokerage

T3 Sixty's interviewer pegged the industry average around 20–30% — calling this brokerage “way, way above the curve.”

22%
of ~700 agents connected within six weeks

One brokerage's leadership called the six-week launch numbers “unbelievable… massive for us.”

90%+
social media marketing adoption reported by multiple brokerages

The study found the social media marketing product consistently leads adoption, credited to automation and content agents actually use.

Source: T3 Sixty client interviews — Ten Back At You brokerage clients interviewed by T3 Sixty, the real estate industry research and advisory firm, in a study conducted for Back At You. Interviewed brokerages are not named here.

What the study found, area by area

Adoption

The social media marketing product consistently led adoption among interviewed brokerages, often exceeding 90%, credited to user-friendly design, automation, and content agents find valuable. Brokerages on the full suite reported higher adoption across every product.

Recruiting

Brokerages use Back At You in recruiting meetings as a differentiator — automated social marketing is a tool competing offices often can't show — and to attract high-producing, tech-savvy agents who prioritize their time.

Retention

Simplified marketing tasks, automated content, and reduced administrative burden contributed to higher agent satisfaction and improved retention in the interviewed brokerages.

Profitability

Brokerages connected the platform to productivity gains: automation frees agent time for revenue-generating work, and social media marketing lead generation paired with CRM drip campaigns improved conversion.

In brokerage leaders' own words

  • “We haven't had this kind of feedback on a product that we've launched in ages… 22% of our agents had connected their accounts in six weeks. For us at 700 agents… that's unbelievable. That's massive for us.”
    Brokerage leader, ~700-agent brokerage · T3 Sixty client interviews
  • “You engage and then… it just goes and goes. It's what every real estate agent has always wanted. They want something that automatically is created for them.”
    Broker, recruiting-focused interview · T3 Sixty client interviews
  • “I've been in recruiting meetings where I show this to prospects, and — “oh, wow, we don't have that.”… It's all done as easy as possible for you.”
    Brokerage leader, on recruiting · T3 Sixty client interviews

What brokerages asked for — and what we shipped

The same interviews surfaced requests. Rather than bury them, here's what Back At You has done about each:

  • Deeper content for luxury and high-end markets — We expanded the content library with a stronger luxury focus, and we're still growing it.
  • More branding and ad-customization flexibility — We added Smart Ads and more campaign types.
  • Expanded video — We launched a built-in video editor, added Ready-to-Share video capabilities, and grew the video content library.
  • More granular analytics and campaign reporting — A deep analytics product is now in beta, alongside a rebuilt campaign and email management tool.

Keep reading

See what office-wide rollout looks like

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